Published: 05 July 2018

With Absa gearing up to 'relaunch' with a new look and corporate identity next week, pending trademark registrations with the Companies and Intellectual Property Commission have revealed what the group's new logo could look like.

This marks a big change for the bank, which will once again become a wholly African financial group, and will be led in with a 'relaunch' of sorts, showcasing new branding across the group.

The bank has remained tight-lipped about its new look – planning to unveil it at an event next week – but did publish a small teaser of the direction it is going in.

While much speculation has been floated about the brand turning orange, the group's teaser as well as the colour scheme now adorning its offices in Johannesburg show that a several hues of red (bordering orange and including pink) will still feature in the new corporate identity.
- businesstech