Published: 3 hours ago

A SOUTH African tourist has urged Zimbabweans at home and abroad to speak positively about their country's tourism treasures, arguing that such patriotism could boost visitor arrivals and enhance Zimbabwe's international image.

Musa Mathebula, who recently visited the majestic Victoria Falls, described his experience as "breathtaking" and said Zimbabweans should celebrate and promote their country's beauty rather than allowing negative narratives to dominate.

"Guys, travel to Zimbabwe—especially Victoria Falls—and you will be shocked by the amount of tourism happening here. There are more Europeans, Americans, and Asians here than Africans," Mathebula remarked.

He suggested that Zimbabweans in the diaspora, in particular, could do more to build the brand "Zimbabwe" by showcasing the country's strengths rather than focusing only on its challenges.

"Yes, Zimbabwe faces difficulties, but things are not as bad as they are often portrayed. This country has so much to offer and so much hope. Honestly, this is a beautiful country," Mathebula added.

While Victoria Falls—the "Smoke That Thunders"—remains the crown jewel of Zimbabwean tourism, the southern African nation boasts a wide variety of attractions that are drawing increasing international interest.

Just a few hours' drive away lies Hwange National Park, the country's largest game reserve, renowned for its elephant herds and diverse wildlife.

In the east, the Eastern Highlands offer misty mountains, scenic waterfalls, and hiking trails reminiscent of Europe but with a distinctly African charm.

History lovers flock to the Great Zimbabwe Ruins, a United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Site and the largest ancient stone structure in sub-Saharan Africa, which testifies to the country's rich cultural legacy.

The Matobo Hills, with their dramatic granite formations, sacred caves, and rhino populations, are another must-see.

For those seeking tranquility, Lake Kariba—one of the world's largest man-made lakes—offers spectacular sunsets, houseboat adventures, and excellent fishing opportunities.

These destinations, combined with the warmth and hospitality of Zimbabwe's people, position the country as a truly world-class tourism destination.

Mathebula's sentiments have resonated widely on social media. Commentators such as South Africa's Edward Ranthule and Tshifhiwa Muofhe agreed that international media often misrepresent Zimbabwe.

Zimbabwean voices also joined the conversation. "Victoria Falls is very beautiful, one place I can never get tired of visiting," said Nobukhosi Mpala-Ndlovu.

Wilfred Tshuma added: "Zimbabwe is beautiful and it's not as reported on mainstream media."

Others, like Simo Ndebele, acknowledged the country's challenges but emphasized that Zimbabwe should not be defined solely by them.

While some critics pointed to governance and economic concerns, many agreed that Zimbabwe's natural beauty, heritage, and tourism potential remain undeniable strengths.

David Ngobeni summed it up: "Things may be bad, but not as bad as they are portrayed. There are so many beautiful attractions in Zimbabwe."

As more international visitors like Mathebula discover Zimbabwe's treasures, the call for locals to champion their country's image grows stronger.

The nation, blessed with natural wonders and cultural richness, stands as a reminder that Africa's stories are best told by Africans themselves.
- CAJ News

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