Vodacom ordered to withdraw 'best network' claim

Vodacom ordered to withdraw 'best network' claim
Published: 07 June 2018
THE Advertising Standards Authority's Advertising Industry Tribunal of South Africa has told Vodacom that it may no longer claim in marketing and advertising material that it has South Africa's best mobile network.

According to TechCentral, Vodacom has been ordered to withdraw all material that bears the claim with immediate effect.

Vodacom ran an advertisement in print media claiming it was South Africa's "best network for three years in a row" based on SAcsi, a benchmark of consumer satisfaction of the quality of products and services available to consumers.

MTN had contended that Vodacom's claim to have the best network had always been in reference to its network performance and understood as such. The SAcsi benchmark does not deal with network performance. Vodacom responded that the "best network" claim did not necessarily relate to performance.

The tribunal said Vodacom's claim is "misleading" and must be withdrawn. 
- TechCentral
Tags: Vodacom,

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