Marketers launch magazine

Published: 05 August 2013

The African Marketing Confederation, a pan-African umbrella body established to represent the continent's various marketing bodies, associations and organisations, has launched a quarterly magazine with a special emphasis on topics of relevance to the African marketing and business environment.

The magazine, Strategic Marketing Africa, is believed to be the first publication in Africa to devote itself to coverage of continent-wide marketing-related issues.

In a statement, Marketers Association of Zimbabwe executive secretary Mr Gillian Rusike said the 60-page launch issue would be free to members and distributed in both print and digital format.

"It provides in-depth, thought-leadership editorial content to the continent's marketers, which include marketing strategy, consumer behaviour, market research, digital marketing, advertising, corporate social responsibility, public relations, and relevant global and regional trends," he said.

Case studies

He said the first issue, published in mid-July, was already being circulated to the membership of the current AMC member countries which include MAZ, Marketing Society of Kenya, National Institute of Marketing of Nigeria, Zambian Institute of Marketing and the Institute of Marketing Management, South Africa.

He said additional countries and marketing bodies would be added to the circulation as they become members of the AMC.

President of the AMC Ms Helen McIntee said by assisting in knowledge sharing via case studies, research outcomes and integrated events, marketers could address Africa's unique challenges and pave the way for future marketing strategies that will enable Africa to become a continent to look up to in the sphere of marketing.

"Strategic Marketing Africa will be a vital part of that knowledge sharing, and the ideas and debate that are so important to all marketers and to those working in allied professions," she says.

"By the very nature of their profession, marketers must be well informed of trends, global and local issues, new thinking and, of course, what their colleagues elsewhere are doing. This publication will enable that to happen."
- herald