MTN is Africa's most valuable brand

MTN is Africa's most valuable brand
Published: 23 September 2013
JOHANNESBURG - MTN has been recognised as the best African brand in a ranking of the continent's most admired and valuable brands by Brand Africa.

The Brand Africa 100 award for the Most Admired and Valuable African Brand was presented to MTN at the African Business Awards this past weekend in New York, United States.

Acknowledging MTN as the Overall Top African Brand, Brand Finance Africa Chairman and Brand Africa Founder, Thebe Ikalafeng, said MTN's investment and innovations in building a consistent pan-African brand experience across 16 countries on the continent was an exemplary standard for building not just African brands, but a global brand in Africa that delivered beyond just the service but plays a catalytic role in Africa's growth.

"MTN's change in brand value and brand rating over the years highlights this return on investment and success. Since 2010, MTN's brand value has risen by 10 percent to US$5,1bn, and the brand is growing from strength to strength," he said.

The Brand Africa 100 award is the third brand acknowledgment MTN has received this year. MTN is currently the leading operator in the majority of its 22 markets, and recently recorded its 200 millionth customer.

- CAJ News
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