Zimbabwe seeks to reengage the European and Americas tourism markets as part of efforts to boost depressed tourist receipts. 

This comes as President Mugabe's administration had in the early 2000s abandoned the key traditional source markets under a Look East policy, to focus on Asia. 

However, Europe and the West remain the major markets for the country’s tourism industry. 

In the meantime, government has intensified efforts to revive the tourism industry, targeting to contribute $5 billion to the country's gross domestic product by 2018. 

Last Friday, Zimbabwe Tourism Authority's chief executive Karikoga Kaseke, said there is need to re-engage with the world's high value markets and improve destination image if the country is grow its tourism industry.

Tags: Tourism,