Published: 5 hours ago

Proton Bakers has invested in a solar power plant to reduce its reliance on traditional energy sources, minimise disruptions from power outages, and promote sustainable business practices.

The bakery's Chief Sales Officer, Daniel Chipato, told NewsDay Business that the solar installation will significantly reduce energy costs while providing a cleaner, more reliable energy source.

"The country faces persistent challenges regarding electricity supply, particularly from the Kariba and Hwange power stations, often resulting in power cuts that disrupt operations and can lead to product losses," Chipato said.

"To mitigate these challenges, we decided to invest in a solar power plant that harnesses energy during the day and stores it in batteries for evening use. This ensures a consistent power supply, reduces reliance on generators, and limits emissions and noise pollution."

Chipato added that the investment aligns with the company's broader commitment to sustainability. "Solar energy is a cleaner alternative to fossil fuels, helping to create a healthier environment and a quieter, more productive workspace," he said.

Beyond renewable energy, Proton Bakers continues to implement corporate social responsibility (CSR) initiatives, including employing local community members, supporting old people's homes, and partnering with schools and hospitals. Chipato noted these efforts have positively impacted communities, providing jobs and support for vulnerable groups.

The company is also focusing on digital transformation and expanding its product portfolio, guided by customer feedback. "Our customers play a crucial role in shaping the products we develop. Their insights drive our innovation and growth," said Chipato.

Looking ahead, Proton Bakers remains optimistic. "We are grateful to the government for providing a supportive business environment. As we approach the end of the year and move into 2026, we anticipate continued growth and positive reception for our offerings," he said.
- newsday

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