ZTA to host another mega tourism event

Published: 16 September 2013

Zimbabwe Tourism Authority will next month host a Meetings, Incentives, Conferences, and Exhibitions (MICE) forum as preparations for the country's premier tourism and travel exposition, Sanganai/Hlanganani 2013 gather momentum.

The day-long programme to be held in Harare on October 10 is aimed at exploring various opportunities and benefits presented by MICE tourism, particularly in Zimbabwe as well as Africa in general.

MICE tourism is a type of tourism in which large groups are brought together for a particular purpose.

Speaking on the hosting of the MICE Business forum, ZTA chief executive, Mr Karikoga Kaseke expressed confidence on Zimbabwe's potential in driving MICE tourism business, which will in turn bring immense benefits to the country.

"I have no doubt that developing MICE tourism would bring benefits, not only to the tourism sector, but also to general trade and the promotion of the image of Zimbabwe," he said.

The forum is expected to work towards putting together a wellrounded chapter that would advance the development, positioning and promotion of Zimbabwe as a MICE destination.

Speakers at the forum will include the chief executive of Gaining Edge, Mr Gary Grimmer and Mr Dary Keywood, the former President of the Society of Incentive and Travel Executives, an international body of MICE experts.

Zimbabwe's own leaders in the MICE sector to be on the panel include, Mr Glen Byrom who is the chief Explorer at Twiice, Mr Daniel Chigaru, the Vice Chairperson of Zimbabwe International Trade Fair Company and the ZCT President, Glen Stutchbury.
- herald