AfrAsia introduces innovative rewards programme

AfrAsia introduces innovative rewards programme
Published: 11 February 2014
AfrAsia (Zimbabwe) Bank Limited is forging ahead with plans to claim a spot among the top five banks in the country.

Late last year Mauritian banking group AfrAsia Bank Limited (ABL) CEO James Benoit said they have a focus on giving the bank "strong capabilities in domestic and regional corporate banking, trade finance and private banking in addition to the substantial strengths already in place at Kingdom”.

To this extent, AfrAsia Bank (Zimbabwe) Limited's clients will benefit from the bank's new rewards programme, 'XtraMiles'. MasterCard holders will have access to an extensive range of benefits including exclusive lifestyle experiences, local rewards and online merchandise among others.

According to AfrAsia, the product underpins further the bank’s unremitting commitment to creating value for its niche market and differentiating itself through unique products with priceless privileges.

Said AfrAsia Bank.CEO James Benoit: “At AfrAsia Bank, we believe that it is important to anticipate our customers’ needs and wants, and tailor the most rewarding experiences for them. We are thrilled to be the first bank not only in Mauritius but in the African territory to introduce this revolutionary rewards programme and living up to the strides we have taken to become our clients’ financial partner of choice.

"The collaboration with MasterCard and Infinia to introduce the XtraMiles rewards programme cements our position as the best private bank in Mauritius, which is also in line with our strategy to serve our valued clients locally and globally.”

XtraMiles is a pioneering new currency that clients can collect not only on everyday spending, but also on bank deposits and investments held with the bank.

This will be the first rewards programme on the continent offering real time booking on over 450 airlines and at 200 000 hotels to its World and Titanium MasterCard cardholders.

AfrAsia (Zimbabwe) Ltd was established after AfrAsia Kingdom Zimbabwe Limited (AKZL) and its subsidiaries - Kingdom Bank and Kingdom Asset Management - were rebranded following the exit of founder Nigel Chanakira.

In addition to AfrAsia Zimbabwe Ltd, the group's core banking and transactional capabilities include its headquarters in Mauritius, bank representative offices in Cape Town and Johannesburg, its asset management arm, AfrAsia Capital Management and its investment banking arm, AfrAsia Corporate Finance.
- Tawanda Musarurwa I BH24
Tags: AfrAsia,


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