Published: 1 hour ago

Digital financial services platform InnBucks has scrapped its KaOne monthly subscription fee following sustained customer complaints, marking a significant change in its pricing model.

Effective 1 May, users will no longer pay a fixed monthly charge to maintain access to their wallets. Instead, the platform will shift to a pay-as-you-transact system, where customers are only charged when they actively use the service.

The company said the move was prompted by user feedback, with many customers arguing that the subscription model was inflexible and unfair, particularly for those who use the service only occasionally.

Under the previous system, users were required to pay a monthly fee regardless of transaction activity, a structure that critics said penalised inactivity while discouraging adoption among low-frequency users.

The revised model is expected to make the platform more attractive for everyday transactions such as airtime purchases, electricity token payments, remittances, and small retail payments.

Industry observers say the decision reflects growing pressure on fintech companies in Zimbabwe to prioritise affordability and transparency as digital wallets become increasingly central to the economy.

The removal of the subscription fee also simplifies InnBucks' pricing structure, replacing fixed costs with usage-based charges that align more closely with customer behaviour.

Analysts suggest the shift could improve user trust and increase transaction volumes, although its long-term impact will depend on how customers respond to the new fee structure in practice.

Early indications from users on social platforms suggest the move has been positively received, with many welcoming the elimination of what they viewed as a "maintenance fee" for inactive accounts.

The change places InnBucks among a growing number of digital payment providers adjusting pricing strategies in response to consumer demand in Zimbabwe's competitive fintech landscape.
- online

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