Published: 19 September 2013

Zimbabwe has won another opportunity to host a high profile event that is set to bring in more recognition to the country as marketers will host the inaugural African Marketing Summit in the country next year.

The summit which comes hard on the heel of the successful co-hosting of the UNWTO general assembly in Victoria Falls, will run under the theme 'Making Africa a Better Business Giant through Marketing' from March 26 to 28.

The host, African Marketing Confederation is a Pan-African body of marketing professionals aiming to spearhead the development of the highest possible marketing standards across Africa.

It recognises that the continent's unique and varying cultures, languages, standards of education and levels of development require home-grown marketing approaches designed and nurtured by Africans themselves.

The body comprises of a membership of partners in six countries including South Africa, Nigeria, Zambia, Kenya, Ghana and Zimbabwe.

AMC secretary general Mr Gillian Rusike said the hosting of the summit would promote the local marketing industry and the country as a destination.

"Our vision is ambitious and it completely challenges the way in which Africa has been thought of before.

We want to provoke Africans marketing professionals to champion the development of Africa through home grown solutions as we better understand our continent than outsiders," he said.
- herald

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