Published: 22 October 2013

Delta Beverages has announced that it will launch a new ready to drink dairy beverage, Super Sip this week.

Delta said the launch of the new drink is part of its innovation agenda for the year that is being implemented across its various portfolios. "We launched Chibuku Super in April, introduced a 350ml PET pack on its sparkling beverages business two months ago and we have now rolled out a brand new non-alcoholic dairy beverage drink," the company said.

According to Delta, Super Sip is a dairy fruit flavoured beverage that is set to change the conventions the market has had to endure in the ready to drink dairy category completely.

"It comes in flavours ranging from Tropical, Orange, Strawberry, Mango, and even Chocolate.

The product is made from milk that is fortified with vitamins A and D plus several minerals. The product packaging includes an innovative bottle shape and a unique colour coded anti -leak lid," Delta said.

Channel Marketing Executive at Delta beverages Mr Irimayi Muzorewa said Super Sip lasts up to 6 weeks in a market where most dairy products do not go beyond 3 weeks.

"As a business, we are constantly engaged in conversations with our customers and consumers on how we can offer them better value, and Super Sip is the result of these conversations," said Mr Muzorewa.
- herald

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