Zim, Moza to jointly market tourism products

Zim, Moza to jointly market tourism products
Published: 03 December 2013
ZIMBABWE and Mozambique have signed a Memorandum of Understanding (MoU) on tourism co-operation that will result in a dual marketing strategy for their products.

The MoU was signed during the Meeting of SADC Ministers Responsible for Tourism in Maputo, Mozambique last week. The Minister of Tourism and Hospitality Industry Engineer Walter Mzembi said the marketing strategy will promote the best of both countries.

"We desire to do joint promotion and marketing of the two destinations (Zimbabwe and Mozambique) combining the beaches of Mozambique with our terrestrial products.

Beaches are a very attractive feature of tourism marketing," he said.

"We would like to leverage and share the experiences of English-speaking and Portuguese-speaking markets."

Mozambique's prime tourist attractions include white-sand beaches, pristine coral reefs and luxury hideaways, with just over two million tourists visiting the country yearly, accounting for six per cent of the economy in 2012.

On the other hand Zimbabwe's key draw cards include the Victoria Falls, Great Zimbabwe National Monuments and the Eastern Highlands among other attractions, with under three million tourists visiting the country annually.

Official statistics show that the sector accounted for about 8,2 percent to Zimbabwe's Gross Domestic Product in 2012.

To this extent, it is also expected that the agreement will have a positive impact on regional tourism at the broader level.
- bh24
Tags: Moza, Zim, Tourism,

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