Clothes manufacturer and retailer Edgars says its targeting over 70 000 account holders in their renewed push for brand loyalty.
This follows the successful re-launch of the Edgars Club loyalty programme last month, following a lengthy absence on the market.
Edgars marketing executive Rumbidzai Dzimba said the club is open for all account holders to enjoy a cocktails of benefits entailed on offer.
- Zim Mail
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