Published: 12 May 2014

The Victoria Falls Safari Lodge, the flag ship of Africa Albida Tourism in Zimbabwe, says it will not renew its 20-year-old marketing and technical services agreement with Three Cities which expires next month.

In a statement, AAT chief executive officer Ross Kennedy said: "We have grown as a group, with new properties in Victoria Falls, Zimbabwe and Chobe, Botswana in the last 3 years and have now created our own team of key skills and personnel, along with sales, marketing and public relations resources locally, regionally and internationally. All additional resources or advisors that may be necessary will be appointed on an ad hoc basis."

Kennedy said the: "Three Cities Group (TCG) helped to plan and open the Victoria Falls Safari Lodge in 1993 and contributed to its early successes, but it was now time to move on as it had established itself as a brand."
- newsday

You might also want to read this

• Zimbabwe tourism hits hard times
• Zimbabwe tourism sector counts losses in the wake of protests
• '17,5% boost in tourist entries'
• Tourists arrivals to Zimbabwe increase by 4%
• Brisk business for Victoria Falls tourism players
• New boss for Tourism Business Council
• Victoria Falls mall 65% complete
• 25% tourism jump in Zimbabwe
• New cruise boat for Victoria Falls
• Africa Albida enjoys 'busiest year ever' as tourists return